By Digifin Pty Ltd · About this coverage
Key Points
- Group like-for-like sales growth of 0.2% and total sales growth of 2.0% in Q1 FY27
- Supercheap Auto like-for-like sales growth of 2.5% and total sales growth of 3.4%
- Macpac like-for-like sales growth of (11.7%) and total sales growth of (14.3%)
- Year-to-date earnings in line with management's expectations, according to the company
About Super Retail Group (ASX:SUL)
Super Retail Group Limited is an ASX-listed retailer headquartered in Brisbane. It owns the Supercheap Auto, rebel, BCF and Macpac brands, selling auto parts and accessories, sporting goods, boating, camping and fishing equipment, and outdoor apparel through stores in Australia and New Zealand and online.
Super Retail Group (ASX:SUL) released its 2026 AGM trading update to report that group like-for-like sales growth moderated in the first quarter of FY27 as industry-wide headwinds weighed on consumer confidence and discretionary spending.
Group like-for-like sales growth was 0.2% and total sales growth was 2.0% for Q1 FY27 against FY26. Supercheap Auto recorded like-for-like sales growth of 2.5% and total sales growth of 3.4%, and rebel recorded 0.3% and 2.3%. BCF recorded like-for-like sales growth of (1.1%) and total sales growth of 3.5%, and the company says higher fuel prices weighed particularly on BCF. Macpac recorded like-for-like sales growth of (11.7%) and total sales growth of (14.3%), which the company attributes to year on year promotional cycles and milder winter conditions. Super Retail Group says Supercheap Auto and rebel both grew market share, citing Commbank IQ September 2026 data, and that it continued its focus on disciplined cost management and margin optimisation.
The company says year-to-date earnings remained in line with management's expectations, but the release does not state any earnings figures, margins or full year guidance.
Source: Super Retail Group Limited (ASX:SUL), 29 October 2026. Summary content supplied by Digifin Pty Ltd.
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