By Digifin Pty Ltd · About this coverage
Key Points
- Underlying comparable store sales growth of 2.2% year to date to 4 October 2026
- Australia up 2.0% and New Zealand up 8.7% on a comparable basis
- FY27 pro forma NPAT guidance of $19.0m to $21.0m reaffirmed
- Guidance assumes total sales of $585m to $600m and gross margin of 42%
- 17 refurbished stores show cumulative average sales growth of 20%

About Baby Bunting (ASX:BBN)
Baby Bunting Group Limited is an ASX-listed specialty retailer headquartered in Melbourne. It sells maternity and nursery goods including prams, car seats, cots, nursery furniture, feeding equipment, toys and childrenswear through stores in Australia and New Zealand and through its online channel. It carries third-party brands alongside its own exclusive and private label ranges.
Baby Bunting (ASX:BBN) used its 2026 AGM to give a trading update showing slower comparable sales growth while stores are closed for refurbishment, and reaffirmed its FY27 guidance.
Underlying comparable store sales growth was 2.2% year to date as at 4 October 2026, comprising 2.0% in Australia and 8.7% in New Zealand. The underlying measure excludes the seven stores closed for refurbishment and their adjacent stores, and the company had flagged moderation from 4.3% at week 6 at its FY26 result. The company says gross margin is tracking to plan. Its 17 refurbished Store of the Future stores show cumulative average sales growth of 20%. The FY27 program is 10 to 12 refurbishments, with 6 to be completed in the first half, and three new large format stores are committed for FY27 in a network of 80 stores. FY27 pro forma NPAT is expected to be $19.0m to $21.0m, with an approximate one-third/two-thirds split across the year, assuming total sales of $585m to $600m, comparable store sales growth of 3% to 5%, gross margin of 42% and capital expenditure of $33m to $37m funded from operating cash flow. Proxy votes lodged before the meeting were at least 99.29% in favour on each item.
The guidance assumes no significant change in economic and retail trading conditions and no significant rise in sea and land freight costs. The company cites interest rate rises and cost-of-living pressures, and names refurbishment closure length and sales redirection as risks.
Source: Baby Bunting Group Limited (ASX:BBN), 13 October 2026. Summary content supplied by Digifin Pty Ltd.
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