Company Interview / Gratifii's 8,000 new products, one big growth opportunity

Key points:

Marketplace partnership expands catalogue to 8,000–10,000 discounted products Travel platform with US wholesaler aims to significantly grow B2B travel revenue Strategy shifts from traditional SaaS to services and transactional revenue

Gratifii trading update targets rapid revenue growth and travel expansion,Iain Dunstan from Gratifii outlines a trading update that, in his view, marks a step change in the company’s growth trajectory. Dunstan states that a new partnership with software group Marketplace expands Gratifii’s catalogue from a few hundred products to between 8,000 and 10,000 discounted offerings for enterprise clients, which he sees as well suited to the current cost‑of‑living environment. Revenue from this combined solution is, in his view, set to begin flowing from early September as contracts move through implementation.

Dunstan highlights that Gratifii currently services about 80 clients and reports cash receipts of $6.6 million over 12 months, which he regards as evidence of an established base with long‑term relationships. Additional infrastructure demands are, according to Dunstan, largely absorbed by the Marketplace side, enabling quick onboarding and faster go‑live for new and existing clients.

Travel remains a key focus. Dunstan says Gratifii has integrated with a large US hotel wholesaler to power a B2B‑only travel platform, offering closed‑loop hotel pricing at what he describes as substantial discounts. He views travel as a historically meaningful contributor that could now become a much larger revenue driver. Dunstan argues the “SaaS apocalypse” is real and positions Gratifii away from heavy upfront SaaS fees towards services and transactional revenue, with the share price outlook, in his view, hinging on execution over the next six months.